Personal information we collect
As you browse the Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and some cookies. Further, we collect information about the web pages and products you view on the Site, as well as how you interact with the Site and what sites or search terms directed you there. In this case, we refer to this information as “Device Information”.
Among the technologies we use to collect Device Information are:
Data files called cookies are placed on your computer or device, and they often contain a unique anonymous identifier. http://www.allaboutcookies.org provides more information about cookies and how to disable them.
“Log files” track actions on the Site, and collect IP addresses, browser types, Internet service providers, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files that record how you use the Site.
Moreover, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, emails, and phone numbers). This information is called “Order Information”.
How do we use your personal information?
In general, we use the Order Information that we collect to fulfill your orders (including processing payments, arranging shipping, and providing invoices and/or confirmations). As well as this, we use the Order Information to:
You should be able to communicate with us;
Our orders are screened for fraud and potential risks; and
Provide information about our products or services based on the preferences you have shared with us.
We use the Device Information that we collect to screen for potential risk and fraud (in particular, your IP address), as well as to improve and optimize our Site in general (such as generating analytics to assess the success of our marketing and advertising campaigns, and to analyze how customers browse and interact with the Site).
Sharing your personal Information
The third parties with whom we share your Personal Information enable us to use it as described above. We use Shopify to power our online store. Check out how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Google Analytics is also used to help us understand how our customers use the Site. You can find more information about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Additionally, you can opt out of Google Analytics by visiting: http://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information when required by law, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our interests.
Our use of your Personal Information is described above. We may send you targeted advertisements or marketing communications based on your preferences. The Network Advertising Initiative (“NAI”) offers an educational page to explain how targeted advertising works: http://www.networkadvertising.org/understanding-online-advertising/how-it-works.
If you do not want to receive targeted advertising, use the links below:
On Facebook, go to https://www.facebook.com/settings/? tab=ads
For Google: https://ads.google.com/settings/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Visit the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ to opt out of some of these services.
Do not track
If your browser sends a Do Not Track signal, our Site does not alter its data collection and use practices.
If you reside in Europe, you have the right to access your personal information and to have it corrected, updated, or deleted. You may exercise this right by contacting us via the following contact information.
Moreover, if you reside in Europe, we note that we process your information so that we can fulfill any contracts we might have with you (for example, when you order through the Site), or otherwise to pursue our legitimate business interests. Furthermore, your information may be transferred outside of Europe to countries such as Canada and the United States.
We will maintain your Order Information for our records until you request that it be deleted.
It is your responsibility to verify that you are of the minimum age required to access this site in your state, province, or residence, or to consent for any minor dependents to use the site.
We welcome your questions and complaints about our privacy practices at firstname.lastname@example.org.